MARCO boutique at Wellington Fashion Week

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Wellington Fashion Week holds a special place in my heart. It was my first look into the industry as a newly-minted blogger, and I guess it was compelling enough for me to remain involved and to get me to leave the fair weather in Auckland for rainy Wellington.

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As Wellington Fashion Week has grown and developed, so has my understanding of the industry as well as the friendships I have formed with the wonderfully eclectic people who comprise the creative industry. The intention was to be here for the entire week but work commitments held otherwise so it’s on a rainy Friday afternoon I arrived, wearing full trench coats with baggage in tow.

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The first show for me was MARCO Boutique on the same afternoon. Recognising the trend towards the fashion industry being democratised with the ubiquity of social media and the rise of the blogger, the WFW team have placed a strong emphasis on targeting and meeting consumer interests in planning the shows.

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So it’s only appropriate that (as well as the designer-focused and the group shows) MARCO Boutique put on a show as a boutique, of the selection of current AW14 pieces that they currently stock. The store is based in Greytown, Wairarapa – a good hour’s drive along State Highway 2 through the Rimutaka ranges, nestled amongst the shops along the main road.

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The boutique is run by the dynamic duo behind WFW  – Cam and Craig, so the designers stocked reflect their personal aesthetic and their passion for New Zealand fashion. We saw a wide selection outfits and pieces from Kingan Jones, Lucy McIntosh, Vaughan Geeson, Deborah Sweeney, Jacque Shaw, NoaNoa, Nineteen//46 which were unobtrusive, comfortable, yet slightly off-beat enough to make the discerning eye do a double-take.

Shows which feature a mixed selection of designers put on by a store are always interesting, as it is the store’s take on the clothing they have chosen to stock rather than the designers themselves. Perhaps it ‘truer’ in the sense that no one exclusively wears one brand of clothing, and ultimately it is the person who purchases and wears a piece that dictates what it means to them and how it is worn.

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Why the Wairarapa? Well there’s only so many wine tastings you can attend right? I’ve just posted a few of my favourite outfits from the show, click on them to see the rest.  I hope next time we get a list of the outfits so that we know who was the creative mind behind each of the pieces. (website coming soon)

– Chris.

Author: Chris Park

One half of the Park Brothers. Purveyor of banter, curator of misc. Manage comms for @BuoyandMine. Read More

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